How to convince people that white is blackBy Robert H. Bork, Jr. · Monday, January 04, 2010
There is a lesson for us all in this blog post by William Poundstone from Psychology Today. I'm not sure, but it might be the rebuttal to Lincoln's famous comment that "you can't fool all of the people all of the time." Certainly, for communicators the important observation is that even if you have a PR problem, it might not look so bad in comparison. At least, that's one tactic to try.
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